The east aspect of Madison will welcome a new storefront this weekend as A New Day Boutique ideas to open up its doorways on Saturday, April 30. The retailer, which is described as a “modern and chic women’s clothing boutique,” will occupy 702 E. Johnson St. and be a part of a neighborhood booming with aged and new Madison favorites, which includes the Fantastic Type Store and the East Johnson Household Restaurant.  

Soon after finding her bachelor’s diploma in business management at the College of Wisconsin—Whitewater in 2016, proprietor Emma Segura commenced functioning retail at a community keep in Lake Geneva. She moved back again to Madison in 2018 and labored at (shoo), a shoe and accent store for gentlemen and ladies. The Madison locale has considering that closed, with their focus now on the Milwaukee place. 

Not lengthy after, Segura decided to go culinary university, exactly where she bought her culinary creation specialist diploma. She then labored at the Overture Catering Co. for a 12 months right before the pandemic hit.  

When points slowly and gradually began to open up, Segura frequented Geneva, Illinois, and discovered the total of “cute stores and boutiques” there. The journey sparked the thought to open up up her personal business, she suggests. She commenced researching and met with other community business entrepreneurs at locations like the Kee Kee Boutique in Waunakee.  

“The proprietor there was genuinely beneficial at acquiring my gears likely on with the full plan,” suggests Segura.  

Thanks to her time at (shoo), Segura was in a position to lean on seasoned community enterprise proprietors for assistance. Segura shares that Kate Blake, 50 % of (shoo)’s sibling owner duo, invited her to a STYLEMAX present this earlier summer season. She started to discover manufacturers she hoped to carry. In October 2021, Segura returned to the present and did most of the getting for her spring opening.  

She has expended the previous couple months planning the keep and focusing on a varied inventory.  

“That’s why I simply call it a 1-end store, it is a fantastic spot for presents,” says Segura. “Even if you really don’t like the outfits, you can obtain a little something.”  

A New Working day Boutique aims to fill “a niche that desires to be fulfilled,” primarily on the east side of Madison, she suggests. “There’s definitely not lots of outfits outlets for women on this aspect of city,” claims Segura.  

She hopes that A New Working day Boutique gets to be a staple in Madison, together with the items marketed, which are confined amount. Segura is fired up for the retail store to open to the public and she hopes women of all ages from all components of Madison get and just take the chance to examine it out. 

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