Principal turned shoe salesman opening significant-end sneaker boutique in West Chester Twp.

Tony Howard started out as a superior university principal and is now offering footwear. High-finish footwear. Incredibly high-close shoes.

It was 2020 and Howard was doing the job as a principal at a school in Greensboro, NC when he was pressured to work from property. He had previously been in the sneaker business, but considered it was time to be extra entrepreneurial.

“I’ve generally been a sneakerhead,” claimed Howard, who has a wholesome sneaker collection. “I was advertising footwear on-line and at neighborhood consignment retailers. I would consider my sneakers to their outlets and they would consider a percentage of the sale. Then I grew out of that and imagined I can do this myself.”

Howard determined a retail room in a regional plaza in Greensboro and opened his first Function Boutique. He is opening his 2nd spot Nov. 4 in the Streets of West Chester browsing center.

“Function Boutique is a various tactic to the sneaker globe,” Howard claimed. “We have a ton of confined edition, really hard to obtain sneakers. We do the exact same with substantial finish fashion.”

The store is somewhere around 3,000-square feet and carries makes these kinds of as Nike, Adidas, Moncler, Burberry and Vertabrae, among the other folks.

“It is a actually market market,” Howard reported. “We only provide things that have large resale benefit. Nearly anything that has significant demand from customers and an influencer guiding it, there is a market there.”

Howard focuses on sneakers with minimal-edition releases or sneakers in high demand this sort of as early launch Air Jordans, the Kobe Bryant Nike Collection, the Adidas Yeezy types or what ever results in being the following warm craze. The retail outlet has sneakers in dimensions ranging from toddler to grownup gentlemen measurement 15.

The Greensboro location has been a success and authorized Howard to stage absent from his job as a principal. But Howard kept his educational spirit by using former college students and aiding them discover about organization.

“Being equipped to give younger aspiring business owners a product to be prosperous,” Howard mentioned. “I was observing young children who worked at my retail store, opening their possess outlets. I want individuals to recognize there are chances to be an entrepreneur.”

At first from East St. Louis, Ill., Howard attended university in Illinois and then moved with his spouse to Greensboro. Howard, his spouse and their 5 12 months previous daughter moved to Liberty Twp. in June of this calendar year.

Operate Boutique’s grand opening will element raffles and giveaways.

“It is an option to see the spot, see the selection and make a acquire if there is some thing you want,” Howard said. “It will be a wonderful knowledge and be a position for all matters sneakers and streetwear.”


How to go

What: Functionality Boutique

In which: 9444 Waterfront Travel, Suite 9444, West Chester Twp.

When: Grand opening Nov. 4

Online: @functionboutiqueoh on Instagram