The fast-growing e-commerce business, that opened on Sept. 16, claims it offers a one-stop shop for women’s apparel and fashions to enact confidence for special events, life milestones or memorable occasions.
“We’re very big on kind of that women empowerment giving a safe space for them,” said Nicole Foisy, Dartmouth’s store manager. “That’s kind of, I think, why people gravitate towards us.”
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Foisy has been with the company for three years, first starting as an assistant manager at the Providence Place Mall location. She has also worked in retail at Westfield Mall and a Victoria’s Secret.
“The Dartmouth Mall is definitely very different, for sure,” Foisy said. “It’s kind of been a learning curve learning the different clientele here.” Foisy is familiar with the area because she grew up in Dartmouth and now lives 10 minutes from the mall in Fall River.
Why visit Windsor Fashions?
The Southern California family-owned women’s fashion store founded in 1937 by the Zekaria family has over 250 shops across the United States. The company’s mission is to “create an oasis that inspires and empowers women.”
According to a press release by Windsor, “It holds a unique place in the occasion-based retail landscape and during a time when many fashion retailers are closing or downsizing, Windsor is experiencing strong momentum both in-store and online.”
“We offer things that I think other stores don’t,” Foisy said. “Half of our store is like your regular everyday clothes and then the other half is special occasion dresses which you don’t really get to see a lot in stores anymore.”
Windsor is all about helping girls celebrate moments that matter with its selections of on-trend fashion. Whether school-based occasions like prom and graduation, seasonal events like Halloween, New Year’s Eve or everyday occasions like date night and brunch with the girls; Windsor claims to have what any girl needs.
“I think the mall needed something like this to kind of like add some spice back into the mall,” Foisy added. “I feel like it’s been a little quiet in recent years. So people are definitely pretty excited about us — which is cool to see.”
Standard-Times staff writer Seth Chitwood can be reached at [email protected]. Follow him on twitter: @ChitwoodReports. Support local journalism by purchasing a digital or print subscription to The Standard-Times today.