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Antwerp-primarily based Baunat Diamonds has joined forces with Tesla on a series of events aimed at a like-minded clientele in concentrate on marketplaces, to existing their latest large jewelry collections along with Tesla’s latest styles, the Tesla X and Tesla S. Subsequent the start in May well in Geneva, I spoke to Founder and Government Board Member Steve Boelens about how he sees the potential of the diamond field, as the business groups up with just one of the optimum-profile technological innovation companies in the planet.
How did the Tesla functions come about?
A two electronic indigenous, electronic-initially brands, we share the similar values as Tesla. We both equally use Just-In-Time output and both of those of our consumer bases are Sensible consumers, who somewhat than currently being position-travel, are internet-savvy and inspired to purchase by excellent luxury goods, superior layout and excellent provider, so it manufactured sense to be a part of forces to improved get to them.
What particularly does Baunat x Tesla entail?
Rather than working with Baunat diamonds within just the automobiles by themselves, it’s about a coming with each other of two equivalent manufacturers. We share the very same shopper base, an aspiring middle/upper class searching for an exceptionally properly-designed, premium solution, but who have an understanding of they are obtaining excellent price from the merchandise they are purchasing.
Together, we’re rolling out a sequence of situations in critical marketplaces, showcasing the most up-to-date Tesla and Baunat launches. Belgium is the 1st sector to be targeted, adopted by Switzerland, which each noticed 150+ possible consumers, Hong Kong and the Netherlands, and further more European nations to adhere to.
As an online diamond business based mostly in Antwerp, the coronary heart of the European diamond market, what are your views on the position of technologies in the diamond marketplace?
Technologies is vastly critical to Baunat Diamonds. Being a electronic indigenous manufacturer, we see ourselves as a disruptor in the diamond jewellery business, given that we minimize out the middleman and do away with the expensive retail boutiques typically involved with diamond jewellery. By buying on line, and declaring comprehensive management about the generation system and client encounter, we present our clients the best high quality, entire transparency, fantastic services with an extremely nicely-priced conclusion merchandise.
Technology is reshaping the traditional field. We use Augmented Truth (AR) to enable our consumers to take a look at our items by projecting the true-look effect of the jewel and see how it will glance on them prior to creating a invest in. All through creation, a blend of laptop-aided design and style (CAD) program and 3D printing facilitate more complex and personalized jewelry patterns, allowing for clients to be way a lot more involved at just about every stage of the design and style and output of their jewels.
How important is sustainability, and in individual, source chain traceability to Baunat?
Sustainability is at the forefront of our company model. Getting a entirely licensed member of the Dependable Jewelry Council (RJC), we comply to the best requirements about sustainable and liable enterprise, ethics, and supply chain inside of the global diamond field. We demand whole transparency from our suppliers, so we can promise that all our diamonds are ethically and sustainably mined, qualified and conflict-cost-free, as effectively as trying to keep in line with the finest procedures founded by the Kimberly Method Certification Scheme and United Nations resolutions.
We are not fearful to thrust the boundaries of what fantastic diamond jewelry is about. Our intention is to make sure the best possible criteria by way of the complete supply chain, setting up with artisanal and ground breaking operations in a diverse and inclusive group.
New-gen customers place higher benefit sustainability. How do you display traceability?
In partnership with Sarine Technology, the chief in diamond technological know-how, we have executed an innovative traceability program which helps make it attainable to monitor the overall diamond journey, from mine to jewel and give clients with the most highly developed and reliable diamond traceability certificate readily available. Through this technology clients can trace the exceptional journey of their stone with an interactive platform, printed certification and 3D print of their rough diamond.
We will also generate a duplicate of the rough diamond for buyers, going back again to the supply to display how a diamond truly arrives from the floor. Quite a few people today are not aware of how tough stones glance, it is about ‘unrevealing’ all-natural magnificence to emphasize how, in the right fingers, a tough diamond is designed into a wonderful jewel.