Stucki Jewelers owner James Arbaugh suggests 64 shoppers will be reimbursed for the buys they manufactured Nov. 26-27, following the Grass Valley business’ annual “Free if it Snows” promotion kicked in before this month.

Arbaugh, who started operating at Stucki Jewelers in 1997 and took above its ownership in 2005 alongside his wife, Nicole Arbaugh, said very last week that the “Free if it Snows” marketing was begun as a resourceful twist to Black Friday.

“We normally never do any kind of sales or discounting or nearly anything like that,” he mentioned. “So we figured this was a way that we could actually have a promotion that we weren’t discounting our products, but we could possibly give it all again for totally free.”



Arbaugh famous that there are other jewelry retailers throughout the nation that use climate insurance policies as they run identical promotions.

Because it started in 2009, the Stucki Jewelers’ “Free if it Snows” advertising has applied to prospects building their buys at the store on the Friday and Saturday following Thanksgiving, in accordance to Arbaugh.



It started off out as an provide to reimburse the customers if at minimum 1 inch of snow fell specifically on Xmas Working day.

A few yrs ago, the enterprise checked with its coverage corporation to see how substantially much more of the month of December the marketing could deal with, said Arbaugh. He defined this was a drive to “revitalize the excitement” about the advertising, soon after it had only kicked in the moment, in 2012.

One particular problem set by the insurance corporation, he stated, was that the qualifying weather conditions function be at the very least 10 times after the purchase day.

This yr, the marketing was set to kick in if it snowed at minimum 1 inch at the Nevada County Airport for the duration of any one particular working day from Dec. 8-31.

On acquiring detect from Stucki Jewelers, the insurance coverage organization formally verified by means of the U.S. Division of Commerce that 2.8 inches of snow fell at that spot Dec. 14, Arbaugh was knowledgeable final 7 days.

“So, we’re all shifting in the right way, and now it’s just going by way of the paperwork,” he claimed.

ONLY The moment Ahead of

Prior to this advertising, in accordance to Arbaugh, the weekend next Thanksgiving was not “a major purchasing time” at Stucki Jewelers, as the business did not give the Black Friday profits and “door-busters” observed at a selection of other stores at that time. With the marketing, it has become a “huge buying weekend,” he claimed.

“We experienced 64 customers that designed buys that weekend, for a overall of just about $82,000,” mentioned Arbaugh, on the amount the business enterprise will be reimbursing buyers for the duration of this year’s marketing.

The only other time the marketing has kicked in, right after a Christmas Working day snow in 2012, the business paid back again just about $55,000 to its customers.

“So, every year the enjoyment has just form of grown,” explained Arbaugh. “And individuals like to take that chance.”

Some prospects — for illustration, a lot of who are obtaining wedding ceremony or engagement rings — know in advance of time that they will be building a obtain from Stucki Jewelers, but wait around till Thanksgiving weekend to make it, said Arbaugh, while other individuals are enticed to “go a tiny little bit more than they had been initially going to invest,” understanding there is a opportunity the promotion will kick in that yr.

Arbaugh claimed very last Thursday that this year’s winter holiday getaway buying has been “fantastic” for Stucki Jewelers, describing November and December as “the busiest holiday time we’ve ever experienced in the store’s record.”

“So, (Thanksgiving) weekend definitely commences that for November, but we have experienced a excellent year,” he said. “And so several folks shopped domestically and supported neighborhood companies, a substantial portion of the success for most people this 12 months, I think.”

Victoria Penate is a workers author with The Union. She can be arrived at at [email protected]