Excellent Earth is a sustainable jewellery model that is a chief in ethically-sourced good jewelry. They are identified for their Past Conflict Free of charge Diamonds, which are diamonds sourced for their moral and environmentally responsible origins.

Now, Brilliant Earth is teaming up with Stephanie Shepherd, the co-founder of a non-profit group termed Foreseeable future Earth for a sustainable jewellery marketing campaign called The Long run is Brilliant.

The products involve the Lina Baguette Diamond Ring, which is offering for $4,690, and the Elise Emerald Slice and Spherical Eternity Diamond Ring, which sells for $8,990. The selection also involves the Diamond Tennis Necklace, promoting for $14,700 and the London Lab Diamond Ring, selling for $5,490.

In advance of Earth Working day on April 18, the collaboration is intended to emphasize the importance of sustainable jewellery and how diamonds are ethically sourced. “Brilliant Earth is pushing forth benchmarks that make them a global sustainability chief in the jewellery business,” explained Shepherd. “They are building everyday luxuries that remind me that I you should not have to sacrifice design and style for sustainability. I can indulge in lovely, ethically sourced jewelry while also supporting sustainable practices.”

Outstanding Earth was co-launched in 2005 by Beth Gerstein and Eric Grossberg, who set out to produce a far more sustainable jewelry brand, by giving transparency of where by they sourced their jewels.

Their Over and above Conflict No cost Diamonds regulation ties into the Kimberly Method, an internationally-identified certification process that aims to regulate the tough diamond trade. It is recognized in 85 international locations, and is backed by the United Nations mandate.

They also produce lab-grown diamonds and jewels, which are extra affordable. They’re environmentally accountable, and are expanding in popularity.

Brilliant Earth is based in San Francisco and Denver, and has 28 showrooms, providing items in 50 nations globally. The jewellery brand just lately opened a showroom in Williamsburg, Brooklyn.

“I truly admire how Outstanding Earth is taking a holistic method to luxury jewelry,” explained Shepherd, who worked on the campaign photos with photographer Adrian Martin and resourceful director Clara Goldfarb.

“I appreciate that Good Earth started out their model with a attitude to disrupt the marketplace considering the fact that its starting back again in 2005,” she claimed. “Its terrific to see a model essentially executing impactful get the job done and putting action guiding gemstone sourcing, verifying lab diamond manufacturers and generating traceability. It goes back again to the human being who sourced the solution.”