RuBoo Boutique proprietor Demiree Fultz is having her business on the street with activities and pop-up boutiques all about the country. 

But to move forward, Fultz is closing her actual physical place at 230 Huron Ave., Port Huron, a shift that she explained as “bittersweet.”

The boutique’s last working day for in-store shopping will be April 25. The organization will move out by Could 9, the five-yr anniversary of its opening. 

RuBoo Boutique store at 230 Huron Ave., in downtown Port Huron on Monday, March 21, 2022. Owner Demiree Fultz will be closing the physical location of her business on April 25, and will move out by May 9.

The online retail outlet will continue being open and Fultz ideas to journey all-around the region to host her keep at gatherings these as festivals and pop-up boutiques within other modest organizations. Once the actual physical area is shut, it will give her a lot more time and independence to vacation for the cellular business. 

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Fultz stated she has ties with small organizations about Michigan, and would like to increase into other states this kind of as Florida and California. Her purpose is to to travel about the moment a thirty day period for gatherings and have functions in numerous different states by up coming year. 

“So rather of currently being like, we’re going to have a girls night time out at RuBoo this Thursday, it is heading to be, we’re likely to have a girls night time out in Phoenix, Arizona, this weekend,” she mentioned. 

Demiree Fultz, owner of RuBoo Boutique, will close her physical location in downtown Port Huron to focus on growing her online and mobile presence.

On the net product sales have also increased a short while ago, Fultz explained. She plans to mature on the web advertising and marketing and gross sales at the time she closes the physical store and has far more time to commit to that facet of the company. 

Fultz also stated she desires to concentration on creating her podcast, “HBIC: Head Babe in Cost”. The podcast focuses on girls empowerment, and Fultz talks about how women of all ages can reside their very best lives and target on the good during all of life’s worries.