There is a thing about viewing Instagram videos of jewelers at operate, particularly when they are melting down gold into a liquid. The way this treasured steel moves at this second is one particular of the several items about jewelry that conjures up designer Rose Costolo.
Costolo may be new to the market, but she’s presently exhibiting a deft hand at generating standout silhouettes. With her new brand name, Costolo, the designer says she needs to choose what character produced, no matter whether it is gold, diamonds, or other deluxe products, and stretch them to their complete potential.
She’s getting her clients together for this experience, introducing them to what she phone calls “wearable sculptures” of metal and gemstones. Some might call it dopamine dressing or wearing factors that make you feel fantastic when you place them on and when you get constructive comments from people today as a result.
For case in point, there are the rounded textures and uneven levels of her Serotonin ring, the motion on the wearer’s ear with her Liquid Gold earrings, and solid, sound strains of her Dopamine pendants.
For Costolo, dopamine interprets to pleasure and serotonin indicates wellness—all issues that this younger designer states are guiding themes in her get the job done.
“My types all originate from the elements of mother nature and the atomic buildings of the valuable products I operate with,” Costolo suggests. “Everything I generate is meant to make you [do a] double acquire when you see it, prioritizing modern-day originality and dealing with jewelry as wearable sculptures.”
Costolo has labored exclusively on her jewellery layouts for the past two years, completing an apprenticeship of kinds right after her 2020 graduation from the College of Michigan in Ann Arbor with her newfound family at Angel Metropolis Jewelers in Los Angeles, where by her model is dependent. Costolo is also a GIA-qualified jewellery specialist.
The brand introduced its web site in late June, and patterns are now providing out, Costolo states. That proof of principle comes out of her chops as a jeweler as effectively as her ability to understand social media. That’s one thing she might have a superior handle on than most new designers, provided her father is Dick Costolo, the previous Twitter CEO.
“I really like Instagram as a visible storytelling platform for my brand name. The opportunity to attract a customer’s eye with my visual feed is super enjoyable in this line of work simply because jewelry is certainly such a visual art,” Costolo suggests. “The way diamonds and gold perform in gentle is a beautiful phenomenon in images and translates so curiously on social media. I consider to make the company’s Instagram feel really thrilling and modern day. This is luxurious, but that does not necessarily mean it has to be stuffy.”
In the in close proximity to expression, Costolo claims she sees sticking to the immediate-to-buyer model instead than a brick-and-mortar one—although that is in her brand’s future. She’s also fascinated in focusing on sustainability and continuing to donate a part of just about every sale to her most loved nonprofit, the Diamond Growth Initiative.
“I love the potential to make every little thing to get in modest batches for the reason that it prevents squander and excessive materials,” Costolo states. “I imagine in the future it would be amazing to have a non-public showroom with a key site the place clients could come submit custom made orders and check out on items.”
In the upcoming 5 a long time, Costolo desires of boosting her brand’s expense in technological know-how and getting her visions even additional.
“I see us as a pivotal corporation for sustainable luxury, marketing on superior-conclusion e-commerce platforms and innovating the industry at each individual level,” Costolo states. “I want to have in-household lab-grown diamond manufacturing and revolutionize try-on technological innovation for online jewelry shopping. I see myself and Costolo bringing new technologies into the luxurious jewellery production globe when feasible.”
Major: As an up-and-coming designer, Rose Costolo hopes to start her new jewelry model internationally, incorporating her just take on gold, metal attributes, and substantial tech (photos courtesy of Costolo).
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