They’re two ideal pals with a passion for style.

Alle-Kiski Valley natives Dessie Mitcheson Pilek and Jen Zatko Atchison achieved as cheerleaders in seventh quality and graduated together from Kiski Space Substantial College in 2009. These days, they are business partners expanding their on the web outfits enterprise — East West Boutique — with a brick-and-mortar site in historic Vandergrift.

The new retail outlet, at 140 Grant Ave., celebrates its grand opening right now.

Their small business philosophy is about cheering on all gals with a concept of inclusion and empowerment.

“We want to make ladies truly feel beautiful and self-assured in any measurement,” Atchison said.

Following leaving their respective careers as hairstylist and X-ray technician, the friends started out the on-line version of East West Boutique in May perhaps. They started by selling women’s outfits in measurements excess-small to 3X by a cellular app and web-site, outlet.

Shoppers are encouraged to download the free of charge East West Boutique app and tune in for the weekly “Tuesday Evening Live” shopping broadcast. The clearly show features Pilek, Atchison and guest models demonstrating 15 new clothing options from their inventory.

“One of our shoppers reported she pours a ‘shoptail’ drink and will get cozy on the couch and all set to shop ‘Tuesday Night Stay,’ ” Atchison explained.

The enlargement to a brick-and-mortar spot will come soon after viewing their on the internet product sales exceed projections.

“We fulfilled our six-month revenue aims on the internet in a person thirty day period,” Pilek explained. “We had been blown absent.”

An Apollo indigenous and major athlete at Kiski Space, Pilek moved to Southern California eight a long time ago, operating as a model. She will commute from the West Coastline to assist run the store. Atchison, raised in Vandergrift, is married with three youngsters and life in New Kensington. Their two spots are the inspiration for the store’s identify.

Equally females serve as purchasers, touring to attire marketplaces in Dallas and other towns, deciding upon parts that often are not identified in the Pittsburgh spot.

Clients can assume to obtain trendy sweaters, jeans, dresses, outerwear, shirts, extras, jewelry, purses and shoes amid a renovated historic making showcasing a significant tin ceiling and exposed brick wall and hardwood floors.

“We’re contemporary Boho with a twist,” Atchison mentioned. “Our motto is style from coast to coast.”

Garments rates assortment from $15-$75.

Atchison recalled that, as a little female developing up in Vandergrift, she noticed there weren’t outfits shopping choices. Her mom drove her to Monroeville or other malls to order dresses.

“I know just before I was born, Vandergrift experienced a whole lot of searching right here in city — this was a massive, booming put to appear to,” Atchison reported. “Just owning a minimal piece of that back in this article yet again with the up-and-coming dining places, breweries and little shops opening is significant.”

The duo are leasing a constructing that was a stylish dress store during the 1960s.

Prospects can count on a warm welcome at East West.

“We preferred an inviting, Boho feel, but we desired to hold the classic sensation of the developing,” Pilek explained.We just want anyone to come in, come across a thing they’re heading to enjoy to have on but also have a fun practical experience with us.”

In August, they sponsored a accumulating at the Vandergrift pool for girls — of all ages, styles, measurements and wellness problems — to mingle in their swimsuits and “love who you are,” Pilek said at the time.

Taylor Stein, 28, of Castle Shannon is a loyal on-line shopper who designs to show up at the grand opening this weekend. She explained she regularly receives compliments when sporting her East West buys.

“Each piece is great good quality, and I really like the type. Absolutely everyone can uncover something they are likely to love,” Stein explained. “I come to feel like a million bucks when I don their things.”

Joyce Hanz is a Tribune-Review employees author. You can get hold of Joyce at 724-226-7725 , [email protected] or via Twitter .