Peek inside of the wide new Boucheron Tokyo boutique

The new Boucheron Tokyo boutique in Ginza has opened its doors, the French maison’s 2nd-greatest keep around the world, marking a new section for the brand name. The vast new retail outlet – measuring in at a relaxed 1000 sq m – nods to the winter season garden design of Boucheron’s Location Vendôme boutique in its Parisian-influenced layout.

Below, Boucheron CEO Hélène Poulit-Duquesne fills us in on almost everything you need to know about the new room.

Within the new Boucheron Tokyo boutique

Boucheron Toyko boutique

(Impression credit score: Boucheron)

Wallpaper* Why did building this wide Tokyo space feel like a pure development for Boucheron?