WILLMAR

— Whilst numerous go to a boutique for a new modify of outfits, Rochelle Peterson and Dawn Lippert discovered by themselves a adjust of tempo.

Peterson and Lippert have been lifelong buddies: The two fulfilled when they were being younger thanks to their mothers currently being mates. They saw each individual other improve up, have families and pursue occupations.

Now both equally in their 50s, they resolved it was time to take on a new problem alongside one another — opening a small business.

Mainstream Boutique is a Minnesota-based boutique chain which focuses on furnishing women a comfortable buying working experience. Peterson and Lippert opened their department at 2211 First St. S. in Willmar.

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Clothing goods sit on display at Mainstream Boutique in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

“There is not a ton in Willmar for women’s buying. We emphasis on that center part for the age selection. Women of all ages (ages) 35 to 55 is sort of the focus on. There are younger people today — my daughters can find something there but my mother can as well,” Peterson stated.

The store had a delicate opening on Feb. 28 and held its grand opening at the end of March. While the pair experienced been preparing to open up for some time, they desired to satisfy with the house owners of Mainstream Boutique in get to be positive it was the appropriate match for them. Prior to opening, Peterson had been doing work as a director of kid’s mental health and fitness and Lippert experienced been a mortgage loan loan provider.

“I remaining my position at the close of December. We had been operating on points for a extensive time. The approach had been in place for a while. We experienced to interview them (Mainstream Boutique founding family members). It was a long system to make confident this is definitely what you wished to do,” Peterson said.

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Rita Dragt browses things although shopping at Mainstream Boutique in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

For Peterson and Lippert, the philosophy of the enterprise truly spoke to them. Mainstream Boutique is a female-owned business which creates and sells the apparel they believe girls want.

“Their line of denim is made like ‘hey these in shape properly on some of the tricky places on our physique.’ You can tell that females have made these pants. It definitely is helpful when females are imagining about items of the entire body that make us sense insecure and planning garments that assistance with insecurities,” Peterson said.

In the months that the keep has been open up, Peterson has identified that it isn’t just a place to store, it is also a position to go and meet new men and women.

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Mac and Me jeans are an special brand name carried by Mainstream Boutique, produced by founder Marie DeNicola, and influenced by her only daughter, Mac.

Macy Moore / West Central Tribune

“People are searching for some thing to do given that COVID and on-line browsing. It is so entertaining when you have two shoppers in and they start off talking to every other. They start off sharing issues about themselves, about the weather conditions and what they are locating in the keep,” Peterson reported, “We want to make this a put the place persons arrive out jointly throughout lunch split and chit-chat, probably they locate something, possibly they don’t.”

The duo has received aid from persons they know, and several that they do not. The store has noticed a constant flow of men and women and revealed Peterson and Lippert how a great deal they can do.

“For the to start with pair of months we labored by ourselves to be sure we genuinely had a manage. We are so fortunate to have this encounter. When you commence a little something like this, you consider and you hope individuals assistance you and what you are executing. Individuals have seriously gotten powering it and that feels fabulous,” Peterson explained.

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Dawn Lippert organizes a clothes rack at her store, Mainstream Boutique, in Willmar on Thursday, Aug. 17, 2023.

Macy Moore / West Central Tribune

With some practical experience less than their belts, the pair have identified that a significant improve like this seems to have been for the far better.

Levi Jones

Levi Jones is the West Central Tribune’s enterprise reporter. Just after expanding up in the Twin Towns, Jones attended Hamline University for journalism and media communications. Immediately after graduating in 2020, Jones has worked as a reporter masking anything at all from athletics to politics.