In the arty Paris district of Saint-Germain-des-Prés, Stockholm layout studio Halleroed has designed a new boutique for French bag and baggage model L/Uniform.

Getting cues from the brand’s simple, rational approach to style, Halleroed structure direct Ruxandra Halleröd created a collection of backdrops that enable the solutions to “pop out in a attractive way”.

Wooden display cabinets in boutique in Paris by Halleroed
Halleroed has built a boutique for L/Uniform in Paris

The boutique is comprised of two rooms that drawing on L/Uniform‘s French heritage alongside a mixture of Japanese and Scandinavian style and design traditions – also recognised as Japandi.

The to start with space was intended to nod to the vernacular of the conventional French market, with stepped display furniture and rustic products, this kind of as walls papered in woven raffia.

Bags hand on walls in L/Uniform boutique
In the initially home, luggage are hung from integrated wooden hooks

“It reminds us of L/Uniform’s use of French canvas on its extra practical luggage, but on a bigger scale,” Halleröd informed Dezeen.

“We used a Shaker-inspired tactic where by bags are hung from hooks. There is certainly an affiliation with daily marketplace lifestyle for the reason that some of these luggage are specially designed for bringing to the market place.”

To develop a putting visual contrast with the all-natural textures of this space, Halleroed included a monolithic display table in deep burgundy with a higher-gloss finish.

Mint green display cabinets in boutique in Paris by Halleroed
Shiny red particulars feature during the store in finishes and furnishings

The next place is additional “tasteful and eclectic”, in accordance to Halleröd. Listed here, L/Uniform’s leather purses are displayed against a palette of tender pink and environmentally friendly, that includes an olive-colored velvet sofa and pistachio exhibit cupboard alongside tactile features like the handwoven jute-and-wool carpet.

The identical glossy red end from the very first area is also reprised – in this situation applied to two uncovered pipes, around which Halleroed has produced a reduced timber cupboard.

Mint green display cabinet in L/Uniform boutique
Pistachio display cupboards provide added storage

“We labored with colour, texture and material as one particular entity, building contrast and also unity,” mentioned Halleröd.

About the counter, Halleroed additional cedar cladding “for a Japanese look and feel”.

This is mirrored across the store with specifics these types of as a rice-paper pendant light by Isamu Noguchi and chairs by George Nakashima, as very well as cedar table lamps with rice-paper shades developed by a Japanese cabinetmaker.

Gallic influences are mirrored in the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone flooring, which according to Halleröd has a “calm, classic touch that for us is incredibly French”.

Hallway of boutique in Paris by Halleroed
Travertine floors and stone counters carry a perception of refinement to the area

Halleroed also brought Swedish features into the mix, reflecting the studio’s very own strategy.

“With our minimalist Scandinavian way of thinking, we prefer to do the job with much less features and resources but in a aware and specific way,” mentioned Halleröd.

“Performing with wooden and craft is a little something that I consider is typical for both Japan and Sweden, when we consider of the heat tones below as remaining both of those French and Japanese.”

Wooden storage cabinets in L/Uniform boutique
Timber joinery nods to Japanese and Scandinavian craft traditions

“Lots of of the merchandise in the retail store had been handmade particularly for the place, which was vital for us because we imagine that this demonstrates the L/Uniform mentality and strategy,” she added.

Because it was founded in 1998, Halleroed has done a selection of higher-stop boutiques about the planet.

Between them are an Acne Studios shop in Chengdu and various outposts for Swedish streetwear brand name Axel Arigato in Berlin, Paris, Copenhagen and London.

The photography is by Ludovic Balay