Who doesn’t love beautiful jewellery to add that extra bit of sparkle to your outfit, whether it is for a regular day at work or an evening out with your besties! Most of us have been shopping for fashion trinkets – right from earrings in different shapes and colours, beaded bracelets or statement neck pieces and anklets – from our favourite street side stalls and silver shops.

But, the trend seems to be changing fast as fashion accessories are moving out of street stalls and unbranded mom and pop stores in the unorganised market to enter the formal retail experience. Today, one can buy high-quality fashion accessories in the latest trends from high street brands, luxury boutiques, international accessories chains and even large multi-brand outlets in swanky malls. 

With rising disposable incomes and more women joining the workforce, fashion jewellery has also got redefined and what you wear is a reflection of your style and personality. Over the last decade, several new players have entered this market, but very few have actually been able to survive and build a credible brand. The reasons for this range from poor quality jewellery to pricing, less variety or incorrect target market.

One fashion jewellery brand that stands out from the rest is Gargi Fashion Jewellery, which was launched by P N Gadgil & Sons, a prominent name in precious jewellery of Maharashtra in December 2021. With Gargi, the brand has ventured into the silver and non-silver jewellery space by creating trendy and affordable jewellery for the new generation in the latest styles. 

And the reception has been great over the past year. From reporting total sales to the tune of about 5.94 crore in the period from December 1, 2021 to March 31, 2022, to a staggering 12.35 crore up to September 30, 2022, Gargi Fashion Jewellery’s sales statistics are testimony to their success and the acceptance of Gargi as a trusted brand in fashion jewellery.

Promoters of Gargi attribute this steep increase in sales to a variety of factors including deployment of better procurement strategies, improved merchandising, offering a wide variety of products under silver and non-silver jewellery as well as gifting articles, spot on placement on traditional as well as digital media, incremental reach in social media through right target group oriented campaigns and inline social media strategies.  

Gargi’s unique range of jewellery is created out of 92.5 sterling silver and high-quality Non Silver, which looks great and affordable too. The finish is great, the designs are trendy and the addition of semi-precious stones makes them all the more appealing. 

“Gargi is an attempt of crafting original stories for each one. Because the right jewellery brings you closer to who you really are. With Gargi, we aim to make jewellery which is beautiful and unique, just like you. Our style is modern, yet our roots are steeped in tradition. We know innovation and we value legacy. A first buy is as important for us as an heirloom. We are always trying to do things in a new and better way; from our designs to our experience,” said Amit Modak, Director of PNGS Gargi Fashion Jewellery Limited.

Gargi’s vision is to make jewellery accepted and accessible. Towards this, the brand will soon venture into the B2B space and cater to multi-brand retail vendors as well as enter into placement alliances with large multi-brand retailers sich as Pantaloon, Shoppers Stop, etc. The brand also plans to establish Point of Sales (POS) in malls and hyper local shopping areas in multiple cities to cash in on mass branding and boost up sales. 

About Gargi Fashion Jewellery

Gargi Fashion Jewellery was launched by Pune-based jewellers P N Gadgil & Sons in December 2021 under a new company called PNGS Gargi Fashion Jewellery Limited to keep up with the ever changing taste and demand for jewellery. At Gargi, the vision is to make a woman feel beautiful by giving her a wide range of choices to use to dress up beautifully for any occasion, be it work or a party. Each piece of jewellery is crafted with care to bring out the latest trends in fashion. 

Gargi’s entire range of jewellery is created out of 92.5% sterling silver and best quality Non Silver and is easy on your pocket. The designs are trendy and the addition of semi-precious stones makes them all the more appealing. Each piece of jewellery is of the highest quality. Check out the Gargi collection at www.gargi.shop or the Amazon website.

Disclaimer: This article has been produced on behalf of the brand by HT Brand Studio.

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