Very affordable luxurious jewellery brand unveils rebrand two decades after inception with new every day luxury ethos
NEW YORK, June 2, 2023 /PRNewswire/ — Now, Anna Zuckerman, the purveyor of reasonably priced luxury jewellery, announces its rebrand with its 1st-ever brand campaign, “A to Z,” unveiling a new ethos of embracing a way of life of residing and accessorizing boldly, each working day, for each individual situation. The campaign focuses on discovering luxurious in each day everyday living and will allow ladies to don statement jewelry whenever and where ever they want.
“Gals must really feel celebrated every working day and accessorize appropriately. We like to say that our jewellery is empowering, sparking instant joy and inspiring boldness in those people who wear it,” claims Anna Zuckerman, Founder of Anna Zuckerman. “My motto has constantly been ‘Why wait around?’ I motivate girls to embrace their glamorous side, stand out, and never wait for a precise situation to spoil on their own.”
The new Anna Zuckerman manufacturer will handle a gap in the jewellery group by presenting both assertion and subtle parts at very affordable rates for all events including everyday everyday have on, operate, vacation resort, distinctive instances and a lot more. With market developments and market desire shifting in the direction of lab-developed diamonds and gem resources, Anna Zuckerman sees an option to emphasize its motivation to accessible luxurious jewelry and broaden its target purchaser demographic.
A beloved of Hollywood celebrities which include Meghan Trainor, Kris Jenner, Bebe Rexha and Becky G, the rebranding will make significant-finish jewelry much more obtainable to a broader audience, featuring substantial-high quality items without having the significant-conclude price tag. The brand’s “A to Z” campaign will emphasize generating glamorous jewellery more cost-effective, allowing for people to incorporate it into their everyday lives.
Anna Zuckerman thinks that jewelry ought to be an expression of personalized fashion and individuality, unrestricted by standard suggestions, empowering people today to forge their individual special paths in the earth of vogue and self-expression.
The manufacturer will carry out an progressive advertising approach to aid the “A to Z” manufacturer campaign. This includes updating the web site, refreshing all social media channels and launching a broader material marketing campaign featuring a hero model movie. In excess of the future couple months, the brand name will also be debuting the new campaign at market trade demonstrates, entering into new retail classes and continuing programming to cultivate a community of celeb brand name fans.
About Anna Zuckerman
Founded in 2020 in Boca Raton, Florida, Anna Zuckerman’s mission is to outline sustainable demi-great jewellery by offering the identical important glance and feel of luxury at an available price tag position even though helping to minimize ecological hurt and destruction from product wastage. By repurposing salvaged lab-grown diamonds and gem products that would otherwise go to waste, the Anna Zuckerman assortment results in new attractiveness even though extending the life cycle of current products as a result of Diamond Crystalline™, a gentleman-created gem that is so remarkably very similar in overall look to a genuine diamond it can take a qualified eye to spot the distinction. The system commences by hand picking out the optimum-quality cubic zirconia and coating it with little particles of lab-grown diamonds, crystallizing the whole stone by means of a vaporization procedure of serious heat and pressure ailments. The end result assures that the gems by no means get cloudy or foggy and often retain a fantastic sparkle similar to diamonds. Anna Zuckerman provides Diamond Crystalline gems in a wide variety of colours, designs, and sizes, providing prospects with a wide range of alternatives to choose from, crafted only in precious sterling silver completed with platinum or 18k gold. The Anna Zuckerman Diamond Crystalline is not just a solution but a image of progress and innovation. It signifies a new way of contemplating about luxury and sustainability, leading the way to a new era of luxurious, free from the unsafe outcomes of mining and destruction.
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Resource Anna Zuckerman