Messika has a new person and also desires us to get bare. Wherever diamonds are anxious, that is.
He walked the runway alongside Naomi Campbell at Messika’s Paris Vogue 7 days show in September and now Alton Mason has been unveiled as the very first male encounter of the French jewellery house.
The product and dancer stars alongside Messika’s present feminine ambassador, Kendall Jenner in a new cinematic campaign shot in California’s Palm Springs desert.
Mason joins fellow male luxurious jewellery ambassadors like actor Timothée Chalamet at Cartier and French dancer Hugo Marchand at Mellerio.
For the to start with act in the 3-aspect saga which will roll out around the course of this 12 months, Mason wears the new XL bracelet from Messika’s My Move selection along with stacked Go Titanium bracelets and rings and military inspired necklace, Shift GI.
It is a continuation of the idea of ‘everyday diamonds’ expressed on the Paris runway the place the brand’s superior jewellery selection was showcased by styles dressed in Nike sportswear.
During an job interview in Paris previous month, founder Valerie Messika described how time expended in the United States knowledgeable the two the campaign and her ongoing resourceful strategy for the manufacturer.
Operating progressively with American retail partners, she’s been drawing inspiration from the “energy and self confidence,” she’s viewed on the streets she claimed. The desert principle “pays tribute to the strength and power of the state.”
It also led her to supersize Messika’s emblematic My Transfer selection generating “bigger and more assertion pieces” from aforementioned cuff bracelets to chunky chains and chokers for both equally sexes — as showcased by Alton Mason and Kendall Jenner.
“Before I used to consider separately about men’s and women’s jewellery,” she acknowledged, conveying how the agender-fication of jewellery she’s been witnessing in both equally the United States and Asian marketplaces has progressed her standpoint and prompted her to create new categories.
We’ll see the notion attaining momentum in the 2nd and 3rd functions of Messika’s 2023 marketing campaign which unveil jewellery intended to be shared across the sexes.
Meanwhile, as showcased by Jenner, she’s also reinterpreted the regular diamond tennis bracelet into new multi strand affairs entitled D-Vibes, with stacked rings, bracelets and necklaces that includes diamond discs sitting flat to the skin.
“I wanted to produce an result of bare diamonds,” she claimed. “When you see the parts from higher than you never see the one-way links so it seems to be like a diamond tattoo.”
The notion stems from a childhood memory. When her diamond seller father brought residence parcels of free stones, Messika would area them specifically on her skin. “I’d be enjoying with them and imagine I was putting on a ring,” she remembers.